High Point University's Communication Week Presents: Rae Bazzarre

Crisis communication can be compared to putting out a fire, which needs three things to burn: heat (energy), fuel, and oxygen or a catalyst like oxygen.  In a crisis communications situation, something has gone wrong and your brand or company is metaphorically on fire.  There is something wrong (the fuel), there are negative public opinions (the heat), and then there’s your speed of reaction to the specific problem (the catalyst). 

And like real fires, if you deny it any of these sources, the fire will ultimately burn out. 

Rae Bazzarre
Photo cred: Linkedin

On Wednesday, April 2, in the Phillips School of Business room 120, Rae Bazzarre will be speaking at High Point University as a part of the now 2nd annual Communication Week.  

The lecture that Bazzarre with present is part of Communication Week, which includes six events hosted by the Nido R. Qubein School of Communication during the week of March 31.

Her topic? Crisis PR.  Bazzarre is a communications expert with more than 15 years of experience is media relations and public affairs for world wide known non-profits.   She was just recently named PRWeek’s “40 Under 40” list as a person who is leading the charger for the next generation of communicators, like myself. 

Rae Bazzarre will be speaking about how she most recently served as the Director of Communications & External Affairs for the LIVESTRONG Foundation among other things.  Also, How she built and executed a crisis communications and rapid response plan to help the organization move beyond the controversy around the career of Lance Armstrong. 

The School of Communications hopes to make Communication Week an annual week long event with other events this year like: the First Amendment Free Food Festival, a lecture by Pulitzer Center speaker Jason Berry, a video game tournament and the School of Communications awards banquet as the final closing event.

The hope for this week is that numerous students, including communications students but also business or other majors who are interested in learning about multiple aspects of the communications field.

This year’s events, including the lecture from Bazzarre about Crisis PR are expected to have huge audiences.   So, be sure to mark your calendar for these events this week.  It’s not something you’ll want to miss out on.

 Details:

Who: Rae Bazzarre
What: Crisis PR Lecture
Where: Phillips School of Business, room 120
When: Wednesday, April 2 at 7:00 P.M.
Cost: FREE
Info: Michelle Devlin (336) 841- 9043